Google acquired FeedBurner

Google has acquired FeedBurner, a Chicago-based company that provides media distribution and audience engagement services for Blogs and RSS (Really Simple Syndication) feeds. Feedburner provides an extensive feed and blog advertising network for online publishers to promote, deliver and monetize their content on the Web.

What it means for Google

Google feels that by acquiring FeedBurner it will be able to capitalize on the growth and expansion of its advertising reach. Google is a market leader of paid search advertising and has a huge network of websites already using Google's AdWords online marketing system which is the main source of revenue for Google. By having acquired FeedBurner, it can put ads in more than 400,000 RSS feeds that FeedBurner has and it can expand its AdSense Web site publisher network with the FeedBurner publishers. Google is planning to integrate FeedBurner's technologies with a number of its own products.

What it means for Avertisers
Google advertisers will benefit from an expanded ad inventory and ad distribution platform.

What it means for Publishers

Online Publishers and Bloggers would be able to insert Adwords into numerous user feeds, delivering contextual ads directly into the end users feed reader.

Links
FeedBurner FAQ
Official Google Blog